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So
what is Martinsonink?
First,
let me introduce myself. I am Lauren Martinson, and I am a native
of Huntsville, AL. I am a graduate of Vanderbilt University and
the University of Georgia. My career background is in traditional
marketing, public relations, and content development (also known
as writing!). I had the privilege of working for the Huntsville-Madison
County Public Library for over a decade as communications director,
and while I was there, I experienced the social media revolution
up close and personal.
The
concept for Martinsonink evolved out of my love for writing.
I enjoy the challenge of crafting a compelling message that informs,
influences, and engages others - and this is what social media
is all about!
Martinsonink
can write content for traditional marketing outlets such as websites,
brochures, newsletters, press releases, sales letters, invitations,
and catalogues.
Martinsonink
can also help you grow your business by integrating social media
marketing
into your existing promotional efforts. I can:
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1
Create a social media marketing plan specific
to your business
2
Set up your social media toolbox (Facebook, Twitter,
YouTube, and a blog are just a few options) and show you
how to use the tools yourself
3
Create all the content for you, administer the
plan, and monitor the feedback so you can keep on running
your business!
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"Whether
you need a
social media marketing
plan complete with
virtual words or content
for old-school printed pieces, let me tell
your story and build
your business."
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What
is Social Media?
That
is a great question! Social media is a phrase we hear a lot these
days, but it can be hard to define. Basically, it is a website
that not only gives you information, but allows you to share your
thoughts on that information with others.
Social
networking sites such as Facebook, Twitter, and LinkedIn allow
you to interact by adding friends, commenting on profiles, joining
groups, and having discussions.
When
well implemented, social media marketing can effectively connect
your business to new customers and grow a community of loyal patrons.
A good Facebook page, for example, is “sticky”—meaning
that people will keep coming back when the content you offer is
interesting and engaging. Social media is also a great way to
showcase your specialty without heavily promoting yourself. It
allows you to position your business as the “go to”
source by offering content and value on a consistent basis. Ultimately,
this will attract new customers and drive traffic to your business.
If
you have a few social media tools set up but are not seeing the
level of engagement and traffic you had hoped, or if you are thinking
about using social media to promote your business but are not
sure where to start, I can help!
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